Let’s say you made an awesome video about your product. Now you want the world to see it and you want a lot of people to come to your website, check out your product and of course, you want people to buy your product.
But how do you generate an audience? The goal is to get as many eyeballs as possible, right? Or is it? Wouldn’t it be great if interest in your video picks up and you wake up the
It’s either happening or it’s not. And no “growth marketing hack” can change this. If you rely on growth-hacking methods, you will get more viewers, but less of the audience you’re actually interested in. Every new viewer will come with a different expectation. They won’t see your video because they are really interested in getting your product.
What happens when a product goes viral is that it has something people want to share. It is well done, has a really touching, or a funny, or a moving and a compelling story, something we want to share with our peers.
The best (and only) way you can influence the viral effect with a sustainable audience is by actually making your video touching, or funny, moving, providing a compelling story.
Of course, sensational or slapstick clips that have nothing to do with your product can grab attention too, and if it is click-bait, you can be sure it will be shared. But how will this help your product and your sales? More audience of any kind does not translate into more sales.
You need an audience that is interested in what you have to offer. This audience is open to listen to what you have to say.
Fancy animation graphics, or a cool guitar song, or a peppy presenter are only tools – it’s not what will make people want to share the video. The secret lies in how you dramatise your story. How well you bring out the core that makes your product special. The essence of how people experience it.
Provide a story and a message the audience can identify with, then your video has the highest chance to be shared.
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Do you want to learn more? Let us know your questions in the comments and we’ll do our best to answer them.
Update: A number of people responded who want to know more about video production. Is this something you’re interested to learn about? Leave a comment to let us know!