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Thoughts*

Just one typical user experience with Facebook on a desktop browser:

  1. You see a video you want to share outside of Facebook
  2. You click on share, finding, again, that you are locked into Facebook’s bubble: Facebook won’t let you share the post outside of Facebook
  3. You are clicking around, trying to find the source of the video you want to share, a link you can copy at least
  4. You end up on the source (Facebook) page of the video, which is not showing the video
  5. You click “back” on the browser bar, only to find yourself in a feed you haven’t seen before and the video is gone

You can see how user intent is not the driver for the experience here.

Next time you think about how we got to this place, with people having the attention span of a fruit fly, remember how it was made this way by design.

Why Facebook locks you into its walled garden

Remember that Facebook is not just “a tech company”, as you often hear it referred to. Facebook is foremost an advertising company. Its whole business model is about selling ad space to companies, so they can book ads on Facebook that are specifically targeted towards you. To better tailor these ads to your interests, Facebook needs as much data as it can get from you – inside Facebook.

The ads are on Facebook too, so Facebook has no interest to have you share anything outside of Facebook.

How to escape Facebook’s grip on your behaviour

There are ways around Facebook’s anti-user design. But these involve steps that are inconvenient – something Facebook is betting you don’t want to do. For instance, you can go to a search engine (preferably one that doesn’t track you for advertising) and look up that video, or other items you wanted to share.

Or, if you want to actually share the Facebook post but outside Facebook, you could look up the page’s code (using the page inspector) and find the link to the actual post.

Or you use the mobile Twitter app and choose “open in Safari”, or “copy link”. In any case, on the desktop experience you’re locked in more or less unless you become elaborate to work around the fence.

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*What we’ve learned

Reading our blog, you will notice sometimes strong convictions. These convictions don’t come out of ignorance. To the contrary, they are adapting, changing and growing with every new factor we learn about.

When you have convictions it is easy to slide into a position of bias—when you are accumulating evidence that supports your belief, excluding the factors that may influence or change your position. We try hard to avoid this trap by keeping an open mind and embracing discourse.

Our mission is not just to better understand things. Our mission is to share this understanding with you too. You can contribute, discuss, point out new aspects, and we all participate in a greater learning experience.

With Best Regards,
Henning von Vogelsang

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