Customer research, competitor analysis, product value proposition, market positioning, feature development and product- or service strategy.
Brand development, building on core values, on the product value proposition and creating identity design with one brand voice.
User research, experience concepts and design, building on core values and user intent, involving all touchpoints of the experience chain.
Coherent marketing, building on the value proposition, market fit, utilizing social networking, inbound marketing, structured with good storytelling.